Laptops cons were that they were bulky and heavy
Mobile Phones cons that their screens are too small and too difficult to read
The iPad is at an affordable weight and it is easy to read and it can fit into most women's handbag. The iPad was targeted at both genders, and lastly, it's from Apple
Because of past Apple products, they influence the market. They tell the users of Apple products that all their products are quality, affordable and good.
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